Our Story

A dance apparel tradition built by three generations of mothers and daughters

Over thirty years ago, a mother and a daughter team, Gisela and Gabie, took their passion for helping others and opened Gabie's Sports Boutique, selling dance apparel and sportswear. In the beginning the store served the needs of dancers, gymnasts, skaters, aerobics, and runners in a small, cozy 300 square foot space, down "the stairs" on Davis Drive. Within a few years, they decided to focus on their passions of dance, gymnastics and skating.

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A growing expertise in dancewear and dance shoe fitting

The new millennium brought a new location, the retirement of Gisela, and further honing in on Gabie's niche and expertise... apparel for dance and gymnastics! The store moved to larger 1,000 square foot location on Main Street. Gabie’s became devoted to making little girls’ dreams come true by fitting them with their first pair of ballet shoes, making big girls’ dreams come true fitting them with their first pair of Pointe shoes, and making adults’ childhood dreams come true fitting them for their first pair of dance shoes. Gabie's really grew into their expertise in over the 10 years spent on Main.

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A new experience in shopping for dance apparel and dance shoes

2009 marked a big milestone as Gabie's Boutique celebrated 30 years in business and moved into their new 3,000 square foot home at 18075 Leslie Street. Here they were able to expand into everything a dancer could want or need while ensuring the service and expertise customers had come to know was still alive and the family tradition continued. Amy, Gabie's oldest daughter, became the manager, once again bringing back the mother/daughter partnership. Passion, knowledge, and helping others runs in the family!

Growing with dancers in Newmarket, Ontario and surrounding areas

We have been a proud part of the Newmarket community for over 30 years. We have watched little girls take their first dance steps, advance to the competition team, go on Pointe for the first time, and audition for a company or school. As their life goes on and they retire from dance it is always great to see them come back, but this time with their children who are taking their first dance class. Being part of a community for so long lets us see familiar faces again.

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Third generation dancers are now accompanied by their grandmothers, who first brought in their own little girls so many years ago.  We get to be a part of this very special memory as a new generation receives their first pair of dance shoes.

We hope that those who have been a part of our past will continue to be part of our future as they continue to dance, and then pass on their passion to their children. And we invite those of you who are just beginning your dance journey to share it with us and we promise in return to share our knowledge, our passion and our expertise with you.